Unlock the Benefits of Effective Product Management: Melissa Perri's Escaping the Build Trap and Create Real Value

spencer ewing: As an expiring product manager currently working in program management at Amazon this book gave me great perspective helping me change my mindset of output vs outcome.

United States on Sep 25, 2023

Ndubisi Onuora: I will have to reread this book carefully, but it was helpful as an audiobook for an initial run through. It is helpful to explain the build trap and the need to encourage product managers to focus on outcomes and not outputs. The audiobook is funny 🤣 especially when the narrator changes her tone.

United States on Sep 06, 2023

Lori W Bland: Perfect foundation for anyone wanting to learn more about building great products.

United States on Jul 27, 2023

InsiemeVuoto: "Escaping the Build Trap: How Effective Product Management Creates Real Value" è un libro che offre una prospettiva preziosa sul ruolo del product manager e sulla creazione di valore reale per i clienti. Scritto da Melissa Perri, questo libro fornisce una guida chiara su come adottare pratiche orientate al cliente e focalizzate sugli obiettivi anziché sugli output.

Nell'attuale mercato competitivo, le organizzazioni devono adottare una cultura incentrata sul cliente, che metta l'accento sugli esiti piuttosto che sugli output. Le aziende che vivono e muoiono in base agli output spesso cadono nella "trappola della costruzione", producendo funzionalità per rispettare una pianificazione temporale piuttosto che soddisfare le esigenze del cliente.

In questo libro, Melissa Perri spiega come creare le basi per una gestione del prodotto eccellente possa aiutare le aziende a risolvere i veri problemi dei clienti e raggiungere gli obiettivi aziendali. Attraverso una comprensione approfondita di come comunicare e collaborare all'interno della struttura aziendale, è possibile creare una cultura del prodotto che beneficia sia l'azienda che il cliente. Il libro presenta...

Italy on Jun 27, 2023

Patrick Becher: Good conceptual descriptions of key challenges in transitioning to, or improving product management. There is a good example company which remains consistent throughout the book.
Could be a bit more detailed at times, e.g. when it discusses product roadmaps.

Germany on Apr 24, 2023

Cliente Kindle: Tem algumas dicas muito práticas e muito mais conceitos e comportamentos importantes de se adotar. Se você é uma pessoa de Produtos o livro vale muito a pena

Brazil on Jan 27, 2023

Francesco: Concetti molto importanti a volte trattati un po' superficialmente. Unisce tanti puntini che separano il pratico dalla teoria. Molto interessante la parte sulla strategia e sui ruoli dei pm in base alla seniority.

Italy on Dec 14, 2022

Henry B. Davis IV: This book published in 2018 and rereleased in 2019 introduces people working in a corporate setting to the concept of Product Management (PdM). Unlike Project or Program Management which focus on timelines, budgets, and scope (among many, many other things); a PdM ideally acts as a middle manager that remains committed to a specific product and ensures this product is meeting user needs (read heavy user engagement) while at the same time doing its part to execute company strategy (read fulfilling stakeholder and higher-level management needs). This can be a challenging role to fill since it relies upon engaging various audiences on a consistent basis and building good relationships with not only customers but also developers or whomever actually carries out the work. Thus, the "build trap" which constitutes this work's title is a company whose products are launched, upgraded, etc. with little input from or knowledge about their consumers but where providing "outputs" is a metric of success, not meeting customer needs. Of course, it takes work to truly understand customer needs - both those which are and are not being met. This is where the PdM and PdM as a function come in to...

United States on Oct 19, 2021

Alex Ballarin: Soy Professional Scrum Trainer y he leído muchísimos libros sobre Scrum y Agile, pero me faltaba perspectiva de los autores líderes de Producto como Marty Cagan, Jeff Gothelf o Melissa Perri.

Leí este libro en 2019 y os los recomiendo. Os dará una buena base de como funcionan las organizaciones orientadas a producto (product-led), que en el fondo son lo mismo que las organizaciones Agile. Está estructurado en 5 partes:
1. Que es la "trampa de construir": como muchas organizaciones priorizan la ejecución de planes sobre el impacto de los productos en los clientes.

2. El rol del Product Manager: cual es la misión y contexto del Product Manager, o su carrera profesional.

3. Estrategia: como definir un marco estratégico para la toma de decisiones, y como este marco ayuda a linear a equipos y dirección.

4. El proceso de Product Management: basado en el enfoque de Product Kata, muestra como entender el problema y buscar soluciones, a través de un proceso de marcar una dirección y comprobar repetitivamente con métricas si se avanza hacia la solución de los problemas.

5- La organización "product-led": como funcionan las organizaciones...

Spain on Aug 18, 2020

uffda_bill: Simply put, this book gets to the heart of Product Management today. Melissa tackles this head on. She does so succinctly and effortlessly.

First, Melissa sets the table with one of the most common problems facing folks in corporate America today: The "Build Trap" (output over outcomes). This is something the broader corporate world faces, not just firms operating in the of digital space.

From there she moves to covering Product Management as a leading role in firms. She covers the bad, the great, and offers some thoughts on career paths. What I specifically appreciated was highlighting the fact that a great product manager does not have to have a large staff or even a staff at all. A great Product Manager influences, questions, experiments, and even questions the analysis of results.

Melissa gives a nice overview of how one connects Product Vision through to execution and how Product Management helps lead this. In many organizations, we find PMOs or tech leaders dividing up these into "phases" or assigning them to silos. Melissa dispenses with that and leaves the ownership where it belongs: a Product Management organization that helps lead the teams in the...

United States on Apr 23, 2019