Empowering Ordinary People to Create Extraordinary Products

NelsonAltamirano: I have been doing product management for over 15 years and many of the processes and methodologies I have come to learn and apply in order to become effective are beautifully summarized and explained by he author. This book is an excellent guide that can save product managers years of uninformed mistakes and trial and error.

To the authors: I think that the name of the book is somewhat incongruent and misleading. I know it aligns with the simple one-word set of books you've written and that an empowered product team is the desired result, but simply naming it "Empowered" misses the opportunity to have a name that quickly sums up the incredibly valuable content of this book to potential readers. For example, it took me a year to read the book from the time it was recommended to me because the name didn't sound like anything I would have want to read, when it is now a required book for Product Managers, UX Designers, and Tech Leads on my teams. I feel that something simple like: "Product Management Mastery" would have pick way higher initial interest for me. Thanks for writing such a great book.

United States on Sep 19, 2023

Aurora: Good read

United States on Jul 13, 2023

Maria: "Empowered" is a great book that helped me understand more about being a product leader. I read the author's first book, "Inspired," nine years ago when I was starting in product management. Now that I'm ready to move up to a CPO role, "Empowered" gave me the answers to most of my questions. It's a really helpful book for anyone looking to grow in this field.

United States on Jul 11, 2023

Nursena: Nice original book

Germany on Jul 11, 2023

Bernhard Fabrice: I really like the content of the book, the most compelling i have read about product organisations.
It is an assertive guide on what a good product organisation looks like and more importantly what it doesn’t look like. A must read for all the corporate digital factories churning digital features instead of building new critical business lines around digital products.

United States on Mar 19, 2023

Nat: Très bon livre, avec plein de bonnes pratiques

France on Sep 18, 2022

Nuno Inácio: More than a business non-fiction book it keeps its role as a permanent guidebook after it’s finished. The way it is structured and enriched with examples and “how-to” sections gives its readers the capability to keep using it on a daily basis whenever there is the need to fulfil a product management and, specially, a product team leader task with proficiency.

Spain on Jun 05, 2022

Martin Cochrane: I really enjoyed reading this book and enjoyed the inspiration it gave me.
Generally there was a core theme throughout the book that each chapter reinforced. At a stage through the book I thought it got a little bit theoretical like I had a McKinsey consultant telling me how I should run my business but towards the end there were some good case studies that helped give a more practical look at how to apply some of these theories.
I think as a book for some inspiration this is a good read but go in to it understanding that you should understand the full context of the book and then start to apply it to your own organisation. This is not the silver bullet that I’m sure many people hope it is (and will never exist).

United Kingdom on Dec 27, 2021

Alex Ballarin: Ya venía encantado del libro anterior de Martí Cagan, Inspired, el libro de referencia entender como diseñar y gestionar equipos de producto. Lo considero uno de los 5 principales libros que se debe leer cualquier agilista, Product manager digital o Agile coach.

Empowered es la continuación, y se enfoca en los perfiles de liderazgo (p.e. CTO, CPO, CEO...). Explica muy bien como las mejores empresas instauran culturas sólidas de producto.

Como pasaba en Inspired, tiene muchos capítulos cortitos llenos de buenos consejos y conceptos clarísimos. Difícilmente leerás un libro mejor sobre liderazgo para empresas de producto digital, y en general, cualquiera que quiera aprovechar la transformación digital.

Totalmente recomendado.

Alex Ballarin / itnove.com

Spain on Oct 10, 2021

Matt and Erin K.: Cagan does it again. He sets the bar for no-nonsense advice and guidance in the product space. This time its about leadership and maintaining a good product culture from the top down, while his prior book Inspired was mostly about being a product manager.

There is a lot of carryover from Inspired as he maintains his key principles. There are very few people that I read where I am constantly nodding and saying to myself "couldn't have said it better", but Cagan is one of them.

Here are some powerful quotes

* The product manager has a clear responsibility, which is to ensure that the solutions are valuable (our customers will buy the product and/or choose to use it), and viable (it will meet the needs of the business). Together with a product designer who is responsible for ensuring the solution is usable, and a tech lead who is responsible for ensuring the solution is feasible, the team is able to collaborate to address this full range of risks (value, viability, usability, and feasibility). Together, they own the problem and are responsible and accountable for the results.
* With every interaction, at the very least, you’re looking to learn: Are the...

United States on Jul 26, 2021