Chip Heath's "The Power of Moments: Uncovering the Extraordinary Impact of Certain Experiences"

Tyler Keay: A great read a lot of ideas for managers and companies. How to treat employees and customers. It doesn't take much just little things to create memory.

Canada on Nov 25, 2023

Raúl: Si te gusta aprender cómo organizar experiencias memorables y cómo hacer que pequeños momentos valgan mucho, entonces no puedes quedarte sin leerlo

Mexico on Sep 17, 2023

Tiny Wings: Dieses Autoren-Duo ist schon unglaublich stark und hat auch hier wieder ein ganz besonderes Buch geschrieben.

Die Grundidee: es sind besondere Momente, die uns in Erinnerung bleiben und die so letztlich auch unser Leben mitbestimmen. Was bleibt von einem bestimmten Abschnitt in unserem Leben? Woran erinnern wir uns? Sind es positive Erinnerungen oder negative? Es ist gar nicht die Frage, ob das Leben immer einfach war. Es kann auch ruhig schwer und anstrengend gewesen sein. Solange es besondere "Peak"-Momente gab, werden wir uns an diese erinnern und so werden sie die Erinnerung an den ganzen Abschnitt bestimmen. Das Buch hat zwei Ziele: 1) werden diese besonderen Peak-Momente analysiert (was kennzeichnet sie? was haben sie gemeinsam?) und 2) wird aufgezeigt, wie man solche Peak-Momente selber erzeugen kann! D.h. das Buch hat auch einen sehr praktischen Nutzen.

Am stärksten fand ich den ersten Abschnitt "Elevation", in dem es darum geht, wie man eben besondere Momente, die aus dem Alltäglichen herausragen, schafft. Die nächsten Abschnitte "Insight", "Pride" und "Connection", in denen es jeweils um bestimmte Aspekte von besonderen Momenten geht, fand ich...

Germany on Aug 30, 2020

Jonathan Peyton: Wow! There is something in here for everyone. Business, education, government, personal - quality content, thought provoking solutions. BUILD PEAK MOMENTS. "We all have a superpower we are not using" - so simple! Highly recommend.

Updated 9/12/2019

I highly recommend this book. It’s presently at the top of my list for 2019 reading. Chip & Dan Heath take you through some very basic concepts that are easily implemented. The stories they share are relatable and real. I’ve listened to a number of interviews with Dan Heath where he shares some of the same information and two recurring themes I find incredibly powerful are:

1 – Creating moments is like a superpower we all have that we are not using right now
2 – Beware the soul-sucking force of reasonableness

The Magic Castle Hotel story is incredibly thought provoking. This place has reviews through the roof and has won numerous prestigious awards. It’s an old 1950s apartment complex and there is nothing amazing about the physical plant. The experiences however, are AMAZING. Magicians walking around, FREE snacks (and not airline size – think full sized supermarket bags), a phone by the...

United States on Aug 20, 2019

Yann POURCENOUX: This book provides piece of answers to questions i have been asking myself for a long time.

France on Jun 05, 2019

John W. Pearson: If you happen to be buying gifts for family and co-workers today, I can make it easy for you. Buy a dozen copies of “The Power of Moments.”

Here’s the big idea: “A defining moment is a short experience that is both memorable and meaningful.” And…oh, my—are we in short supply of significant moments in our boring staff meetings, workplaces, churches, schools, and homes. You can change that!

Buy this book for:

YOUR STAFF. Here’s an idea: bring popsicles to your next staff meeting and play the audio from the first chapter, “Defining Moments,” and ask the team why the Magic Castle Hotel in Los Angeles does this:

“Let’s start with a cherry-red phone mounted to a wall near the pool. You pick it up and someone answers, ‘Hello, Popsicle Hotline.’ You place an order, and minutes later, a staffer wearing white gloves delivers your cherry, orange, or grape Popsicles to you at poolside. On a silver tray. For free.”

What will your staff learn? “What the Magic Castle has figured out is that, to please customers, you need not obsess over every detail. Customers will forgive small swimming pools and underwhelming room décor, as...

United States on Nov 25, 2017

cesar carneiro penna: Os Heath Brothers mais uma vez emplacam uma obra muito bem amarrada de didática impecável.

A abordagem é inovadora e busca responder por que algumas experiências possuem um impacto extraordinário. Os autores estudaram este momentos "especiais" e –como de costume– desenvolveram um modelo para sistematizar a ocorrência destes momentos. O modelo é composto por 4 passos fundamentais:

ELEVATION: Estas são: experiências sensoriais intensas; momentos arriscados; momentos em que estamos diante de uma novidade, como por exemplo, o primeiro beijo.

INSIGHT: Estes são os momentos em que nos dá aquele estalo e a nossa maneira de pensar sobre algo é transformada naquele instante. As dicas aqui são para criar situações que façam a pessoa sentir na pele o novo ponto de vista. Uma das palavras usadas é "stretch"que quer dizer esticar, agir e se colocar em novas situações, como por exemplo abrir aquele negócio que você sempre sonhou.

PRIDE: São apresentados 3 passos para criar orgulho nas pessoas. O primeiro é o reconhecimento, pense em momentos de gratidão, elogios sinceros e tangenciados àquela pessoa. O segundo são pequenas conquistas que...

Brazil on Oct 20, 2017