Wilton Concentrated Icing Gel Paste for Baking and Decorating Cakes in 6 Rainbow Colors

Michael A.: These coloured my buttercream icing perfectly without changing the texture as they are so concentrated.

United Kingdom on Sep 30, 2023

MrsC: I've used these before. They're really thick, so good to colour ready to roll icing, either for covering a cake or for making decorations for cupcakes etc. You can also use this to colour buttercream. Use a clean toothpick each time so you are not getting any icing etc in the tub, to ensure it lasts long. Good vibrant colours, which are as expected. These also tend to be vegetarian friendly, which is great.

United Kingdom on Aug 11, 2023

Amazon Customer: Great product

United Kingdom on Mar 17, 2023

Lu: These gels are amazing for baking, they give you the bold colour you want without compromising the taste of the cake.
The gels are much more powerful that the supermarket food colourings, they give you such bright and amazing colours. And you only need the slightest drop to colour your baking.
I really mean the slightest drop, you can stick a toothpick in the tub and come out with the slightest drop of green and stir it into your baking and it will come out minty green like a dream.
Obviously, larger bakes might need two drops, but don't go in with a spoon and turn half the jar into your baking, that would be crackers and far too much. These babies go a long way.

For making them last longer, follow the advice of no double-dipping the jars, if you need more colour, use a fresh utensils otherwise you run the risk of coming back to a furry growth of disease when you next use them.

Fab colours - when these run out, I will be ordering again

United Kingdom on Aug 28, 2022

Fawn JohnsonFawn Johnson: Beautiful vibrant colors…..except the red. Red left a lot to be desired but all the other colors are fantastic.

United States on Aug 25, 2021

Vf: I live in the UK where finding any decent food colouring is a nightmare, every time you use a gel or store brought food colour you end up with a faded look to it and makes the colour look so sad. I once made a purple cake for Halloween and it came out grey and I used ALOT of purple gel. I am very, very happy with these colours. You only need a little bit and boom colour. I brought these as I tend to make seasonal cakes and birthday cakes at home for my family and though I would not usually spend this much money on food colouring I saw it as an investment to a years of baking with nice bold colours rather then buying the gels and getting frustrated the red sponge came out pink again. I do have to admit though there is a faint taste if you use too much and be careful when using them, the colours are bright and your tea towel needs to be on standby if you get it anywhere but the bowl and especially on your clothing.

United Kingdom on Dec 03, 2020

K. Snow: These gels are superior to the liquid colors I used for many years. It doesn’t take much product to get intense color. Nice assortment of colors, each in a convenient-size bottle. Seller rates 5 stars! They got the product to me very quickly and I don’t have Prime.

United States on Jul 26, 2020