Unlock the Power of Subscription-Based Business Models: A Guide to Automating Customer Retention in Any Industry

Jai: You can really create a business just by reading this book! Recommended for every entrepreneur and CXO’s to review their model.

India on Jun 29, 2023

Daniel Gómez Fernández: Un libro muy interesante. Voy por la mitad y me sorprende lo rápido que se lee y lo fácil que hace entenderlo todo.

Spain on Jun 19, 2023

Amazon Customer: The core idea of this book is that the recurring revenue business model (charging a monthly fee until the customer cancels) can be applied to all types of business.

This is done by demonstrating what the author lists as the 7 types of recurring revenue model. Each model is given a chapter describing how the model works and examples of it being used by a real business.

The book also sets out the important metrics needed to make a recurring revenue model work such as how much it costs to get a customer and the value of that customer based on how long they subscribe to your service.

The author sets out in clear, simple and interesting examples how this can be applied to all sorts of businesses and the clear benefits of implementing this model. He also challenges you to think how the models, or parts of them can be applied to any business, not just tech based businesses.

Definitely something I will be implementing in my business going forward.

United Kingdom on May 26, 2023

Lindsay moore: This was a great read! The flow of the information, the calls to action tips, and the incredibly relatable stories and experiences that are shared are a huge help for all entrepreneurs- new and seasoned!!

Canada on Feb 14, 2023

NickNick: But there are 2 random pages ripped out of my book as I’m reading.

United States on Feb 09, 2023

Carmichael Reid: This is the book to read if you want to step up your membership game. The beauty of the book is it's length. It is just right. It gives you just enough information about metrics, possible Membership Models and how to sell memberships. The New Math chapter is a must read if you have no clue what a subscription bottomline looks like. This book is special because this book is accessible. This information is hidden, and takes some digging pdf via Venture Captialist sites that live in ivory low slung buildings in the Valley. Warrillow even refers you to the Bessemer model for SaaS business. He didn't need to do this but he did.

Warrillow's signature is his succinctness in his short books. Love it. I recommend this book over Membership Economy. Because the title is much more truthful to the content inside. How to create automatic customers that will value your business to the heavens. Which he runs a company which specializes in. He mentions Amazon Prime. I subscribed after reading. Also, mentions Dollar Shave Club, or should I say Billion Dollar Shave Club, as it has been bought for $1 Billion.

Don't tell your competition about this book and you'll do fine. I have and...

Canada on Jul 21, 2016

Troy Dean: I've read a LOT of books about starting and growing a business and every now and then one crosses my path that stops me in my tracks and makes me re-assess what I'm doing.

In The Automatic Customer, John Warrillow spells out the benefits of, and more importantly, the path towards creating a subscription based business model. I've had 2 x subscription businesses for a few years now so some of this was just affirmation and research for me. However, when it came to measuring the success of the subscription business model, Warrillow crystallizes exactly what you should be measuring and the benchmarks to aim for. This was music to my ears.

He has clearly done his research (and references it for further reading - thank you) and distills the complexities of running a subscription based business into clear, actionable steps.

This book was recommended to me by one of my students and I am eternally grateful. Our Director's meetings have a new agenda with new metrics and a whole new conversation about our viability threshold.

United States on Jun 22, 2015

David Newman: Great case studies and concrete examples of 11 different MRR business models - monthly recurring revenue.

The book gets you thinking in completely different ways about your revenues, your customers, your marketing, and most importantly - the future of your business using the subscription model.

It's both exciting and enlightening while also making you uncomfortable in 2 different ways:

1. The discomfort of changes required to make the "Automatic Customer" models work in your business, industry, and niche

2. The discomfort of NOT implementing a monthly recurring revenue model and all the potential revenue you're leaving on the table if you don't act on Warrillow's wise and balanced advice

Buy this book - read it - and then implement a few of its "uncomfortable" ideas. Your bottom line will thank you for it.

-- David Newman,
Author of  Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

United States on Jun 06, 2015

Douglas Burdett: The media could not be loaded.  These days, just about anything you need can be purchased through a subscription. And when you think about it, it actually makes buying easier. Before I read this book I didn't realize how many products and services I already subscribe to.

So in the book, John explains that you are now competing in the new subscription economy, and it's up to you to decide if you're playing defense or offense.

Warrillow explains that subscribers, or "automatic customers" are the key to increasing cash flow, igniting growth, and boosting the value of your company.

The book has three parts: The first part explains why subscribers are better than customers. Then he goes into the nine different subscription business models. Your business will fall into one of them. The last part of the book goes into detail on how to go about building your subscription business including all the math behind it.

If growing your business (and possibly selling it one day) is on your mind, you'll want to read this book.

United States on Jun 04, 2015

Mahipal Lunia: Synopsis: Subscription Biz models are here to stay in everything from software, to content to household consumables.
The author has listed 9 specific models/approaches to take:
1. Membership Website Model: Works best in a tightly defined niche with specialized knowledge is needed
2. All you can eat library model: Evergreen content is an example. Think netflix - even the most addicted watcher could not go through it all
3. Private Club Model: Limited supply being sold to an affluent clientele. High prices, low numbers
4. Front of the line model: Different prices for different levels of service/support. works best on complex products/services.Think salesforce.com's model for how your complaints are dealt with
5.The Consumables Model: Selling products that naturally run out as a service, where ordering things can be a chore. Food, blades, vitamins etc.
6. Surprise Box Model: when you have a network that is willing to buy deeply discounted consumables from manufacturers at deep discount. The idea being some of the consumers will then order a subscription service at regular prices.
7. Simplifier Model: Its a complex word, simply the buying process and choice....

United States on Mar 12, 2015