Unlock the Power of Permission Marketing: Transform Strangers into Friends and Friends into Loyal Customers

Francisco Escobosa: Es un libro ya viejo, que dejo de ser relevante para el marketing online actual. Aunque los conceptos todavía aplican, las técnicas de implementación son muy básicas, aunque en su momento fueron revolucionarias.

Mexico on Apr 17, 2022

Orly: Have given to each of my budding Marketing students and they are quoting it back to me ... regularly!

Canada on Oct 18, 2020

Giorgio Givone: Un libro di grande attualità, benché sia stato scritto diversi anni orsono. Se siete dei fan del direct marketing e pensate che sia ancora l'approccio migliore, lasciate perdere; non fa per voi. Diversamente, potreste imparare come raggiungere i vostri prospect in maniera efficace, senza rompergli le scatole.

Italy on Mar 16, 2019

Flavia Machioni: Ótimo livro, essencial para quem trabalha com pessoas e internet (portanto, todo mundo!!).

Brazil on Aug 13, 2018

ASHOK HN: Imagine the hundreds of hours saved studying outmoded theories - not to mention enormous numbers of dollars burnt later because of these outmoded theories.

India on Jul 26, 2018

Gisela Hausmann: To get this off my chest I want to begin by saying that illustrating the statement "Frequency works" with Muhammad Ali's fight record is simply wrong, or, at best a not well chosen example. Godin writes "Muhammad Ali did not become heavyweight champion by punching twenty people one time each. No, he became the champ by punching one guy twenty times. By applying frequency to the poor opponent's head, Ali was able to bring his message home..."

I might have ignored this if it did not come up a second time.

"... Back to Muhammad Ali again. After he's hit someone ten times and the guy's still standing, the opportunity for a quick knockout is long gone. Only through persistence..."

If this is about illustrating `persistence' there are better examples. If this is about "boxing/Muhammad Ali AND persistence" it's a really bad example. Muhammad Ali averaged 9th round KOs. That was Ali's style. Mike Tyson averaged 3rd round KOs. That was Tyson's style. Indeed, Tyson knocked out Michael Spinks in 91 seconds in one of the fastest KOs in the heavyweight division.

Whereas Ali took the time to dance with the "Ali Shuffle, to showboat, and even talk to his opponent,...

United States on Feb 16, 2015

Michael Neely: I have been a big fan of Seth Godin's for years. I came across his name when he was a contributor for Fast Company magazine, about the same time that this book came out in the late 1990's. To my utter embarrassment, I recently realized that I did not have one of his books on my bookshelf. I decided to fix that with Permission Marketing.

Twelve years ago, I haughtily started a business that I was trying to get online and make a million dollars with, just like everyone else was. I built a web site with the old marketing wisdom in mind and sat back...and nothing happened. I have always acknowledged that something was missing from my marketing efforts, but I could not put my finger on it.

I began questions of myself when I had tried to engage some marketing execs in conversation and they spoke of "connecting" and "reaching out." It was then that I had realized that the "fire and brimstone" marketing of old, the "call `em until they buy or die" methods were done. I was suddenly realizing that the one who screamed the loudest did not always get the most attention and that I had truly missed something along the way, but was now being dismissed as just another noisy...

United States on Dec 29, 2011

John Mack: To gain the attention of consumers, marketers must cut through the clutter. According to Seth Godin, author of the book "Permission Marketing", "the average consumer sees about one million marketing messages a year -- about 3,000 per day."

Godin calls the traditional approach to getting consumer attention "Interruption Marketing." The key to each and every ad, contends Godin, is to interrupt what you are doing in order to get you to think of something else. The problem, as Godin sees it, is that "to deal with the clutter and the decreasing effectiveness of Interruption Marketing, they're interrupting us even more!"

According to Godin, "every marketing campaign gets better when an element of permission is added." Interruption Marketing fails because it is unable to get enough attention. Permission Marketing works by taking advantage of this fact.

Consumers are willing to pay handsomely to save time, which is wasted by Interruption Marketing. Permission Marketing offers the consumer an opportunity to volunteer to be marketed to. Permission Marketing, as Godin sees it, "is a lot like dating" and he offers these five steps to "dating" your customer:

FIVE...

United States on Jul 10, 2005