Pitch Anything: A Revolutionary Technique for Crafting Compelling Presentations and Closing Deals

Presentoir: Conforme à mes attentes

Canada on Dec 03, 2023

Amazon Kunde: I like the book so far event tho I am not done yet. Interesting ideas included

Germany on Nov 28, 2023

j2892: This book is the worst pscho babble I have ever read, I was contemplating getting a refund but after reading the other review, I in fact will get my FIRST EVER refund on a book.

I have read a lot of books, this is psycho babble. For someone who claims to raise finance, he sure has sold him self short. The entire book is based on evolutionary THEORY - Evolution is not a fact, it is a theory. There are so many per-suppositions in this book for example, the author pre-supposes that if I was walking to my car & I hear someone yelling that I would be scared - Really?

You cant judge a book by its cover but you can judge it within the first 5-10 pages. The neuroscience combined with a sprinkling of psycho babble, combined with a little bit of Evolutionary theory will wet the appetite for the men who get scared when they hear someone yelling near a car.

Unless you are very naive, have not read a lot of books or are taken in by an author in love with psycho babble jargon this book will be for you.

If you have done communication studies, any hypnosis study, NLP, psychology study you will find this book over complicates things and does not get to the...

United Kingdom on Aug 05, 2023

Sebastian Richter: This book is an excellent resource for anyone looking to improve their negotiation skills. At Marketing Fundamentals, we have found the techniques outlined in "Pitch Anything" by Oren Klaff to be particularly effective when negotiating software sales.

Despite being published in 2011, the book is still completely timeless. The principles and strategies presented in the book are just as relevant today as they were a decade ago.

Klaff's STRONG method, which includes Setting the Frame, Telling the Story, Revealing the Intrigue, Offering the Prize, Nailing the Hookpoint, and Getting a Decision, is a valuable framework for anyone looking to improve their negotiation skills.

Overall, "Pitch Anything" is a must-read for anyone looking to improve their negotiation skills. Whether you are in sales, marketing, or any other field that requires negotiation, the principles outlined in this book can help you achieve greater success in your negotiations.

We use this book at our work with Marketing Fundamentals Serverside Tracking 2.0

Germany on Feb 19, 2023

Paul Simister: A psychologist turned marketer recommended this book to me because of the way it links marketing back to the way our brains work and I read it with interest.

The author raises finance from investors and institutions by pitching a business idea. The suggestion is that the method can be transferred over to B2B and B2C sales with great success but I'm not convinced. That may be because I have a built-in bias against pitch selling, preferring a much more consultative sales approach to trying to understand what the customer needs. Some of the ideas can be incorporated into a sales presentation with good effect and without being obviously manipulative.

I was intrigued when I first read the book and looking at my copy, a significant amount is highlighted. They have however alerted me to a problem because when I've gone through them again, I remembered little from the first reading. The book brings many of the ideas I've encountered before like the reptilian brain, frame control etc but I haven't retained a key message or concepts.

The method is based around the STRONG process:
- Set the frame,
- Tell the story,
- Reveal the intrigue,
- Offer the...

United Kingdom on Nov 23, 2016

Thomas M. Loarie: Pitching is highly valued today. It is an ‘art form’ requiring knowledge of human nature, how the brain receives information, communication skills, courage and a lot of practice.

Pitching is essential to leadership in all aspects of life – motivating others to act, gaining traction for an idea, raising capital, landing the job or promotion you seek, raising children, and reaching consensus on key issues with your spouse.

Pitching for me is integral to my work which is creating new companies in health care. Primary tasks include developing a core value proposition, creating a team – executive team, board of directors, advisors – and raising capital. I know the value of effective pitching firsthand and have had many great teachers – Charan, Gallo, Duarte, Weissman – who have helped me shape my pitching style. I can now add Oren Klaff and his “Pitch Anything” to the list. Klaff who is the Director of Capital Markets at Intersection Capital has written a gem of a book on pitching.

“Pitch Anything” from my point of view is a must-have for novices and those seeking to improve their “pitching method.” Its’ subtitle, “An Innovative Method...

United States on Aug 28, 2016

Stephen J Pfund: "THE best way to conduct business, hands down." "Sun Tzu Channeled into Business"

This review may sound like I was paid to do this, but that's because the results of Oren's approach have paid me back in spades. This is simply my honest impression.

You may be reading this because you are considering buying Oren's book, maybe you find yourself selling a product, looking to secure orders, or pitching a deal of some kind, real estate, venture capital, what have you... and you've come to the right place! God's honest truth, this book made me realize I've been doing business backwards, literally, for years. You're concerns probably run along the lines of impressing buyers, and informing investors, running them over with a school bus full of numbers charts and graphs. More than likely, you find yourself calling people who never call back, asking for contracts, and thats why you need to get into pitch anything, so you can cut all that out, and get on the right track. In hip-hop, this is called "flipping the script" and that's exactly what Oren's done with this book.

Not too long ago I was there in your shoes, trying to bring investors into a deal that carried a large...

United States on Sep 05, 2014