How to Teach a Child to Ride a Bike: A Seminar for Parents

Dalibor Horvacki: Commercial for Sandler coaching , all available online for free.

Germany on Sep 27, 2023

Niv: Great book, there is a reason why the Sandler methodology is the basis for all others and this book showcases that very well.

United States on Jul 01, 2023

Amazon Customer: Other sales books and training clearly take inspiration from Sandler and rarely provide anything groundbreaking or different to what's in this book.

United Kingdom on Jun 23, 2023

Touco: Cela fait vingt que je suis commercial. Je viens enfin de comprendre ce qu'est la vente.
Et ça n'a rien à voir avec ce que j'ai toujours pensé. Merci pour cette méthode

France on Nov 29, 2022

Chris B: Don't let the weird title put you off. This is a classic book on sales, and describes the Sandler selling process. I found this to be a very insightful book. He explains not just the sales process but some of the psychology behind it
Well worth the time invested

United Kingdom on Feb 18, 2022

Justin: Though much of this book uses timeless sales techniques like selling to pain, most of the book still fees like it was written in the late 1960’s or early 1970’s. Though this addition provides many updated comments the book still feels like it is ready for a ground up rewrite.

United States on Jun 13, 2021

Chuck N.: If you have gone through Sandler Sales training or are considering it for yourself and team, I would highly recommend reading this book! Effectively using the skills you will learn requires constant practice and execution to master them. The truth is in the title of the book. You cannot learn and master these techniques in a seminar or boot camp. You must remember to repeat and repeat to remember. It’ll take you over 750 hours to master the techniques (750 one hour sales call per year... that’s 3 calls per day, 15 per week). You will fill you pipeline and have great success! My copy is always with me when I’m on the road. It’s marked up and bookmarked. Has some coffee stains too! Always be closing! Good selling!

United States on Jan 10, 2020

Kurt Michaelson: A few days ago, I finally finished reading You Can’t Teach a Kid to Ride a Bike at a Seminar: Sandler Training’s 7-Step System for Successful Selling by David Sandler. I started this book 31 January 2019 and now 183 days later, I’ve finished. I should have finished reading this book much sooner, but I’m glad I did finish reading it.

I was previously introduced to the Sandler selling philosophy in January 2015 and I didn’t realize then what I know now to be true, which is that the Sandler approach to sales works and it works because it is different than traditional sales philosophies that are taught. There are other sales training systems out there and I don’t have any experience with those systems, but this I can say, the Sandler way works.

Overall, this has been a great book for me to read and become refreshed by the whole approach to sales that the Sandler sales system provides. It’s important that no matter what books are read, especially if they relate to sales and becoming a more effective salesperson, the techniques that are given must be routinely practiced so that it becomes second nature. It must be reinforced through one-on-one practice so...

United States on Aug 05, 2019

Steve Kerr: I use this book and the Sandler method to create a culture of repeatable success. The step by step nature of the method, coupled with putting specific language to process steps has made it so that we can all speak from a common platform when discussing sales. I have bought and given away more than 50 copies of this book in the last 7 years, and it has helped me to guide salespeople to greater levels of success. While many sales methods rely on feelings and intuition, this book creates a repeatable template that allows me to guide sales people through a process.

Canada on Jul 19, 2017

Jeremey Donovan: 1. Behavior & Mindset
a. Self-esteem: “Role success or failure is merely a measurement of how well you are doing in your acquired roles. But in no way do roles affect your value as a human being”
b. The most effective sales training is reinforced over time and in person
c. Use “pay time” (usually 9a-5p) productivity; complete administrative work during “no pay time”
d. Always go for a “yes” or “no”; there is nothing worse than “I want to think it over”;
e. Negative reverse selling: “Mr. Jones, based on what you have told me so far, my feeling is that you have absolutely no interest in what I am selling. So, before I leave, can I ask you one last question: Is it over?”
f. Know your competition, specifically your and their key differentiators
g. “Top sales performers spend 80 percent of their time servicing their clients and customers, and only 20 percent of their time prospecting”
h. Speak softly. Nice and easy.
i. ask the prospect to share how they expect to use and get value from your product (ex: “Could you tell me more specifically just how you see the fit?”)
j. “Quite often, salespeople think they’re...

United States on Jan 31, 2016