Developing Customer Loyalty: Strategies to Transform a One-Time Buyer into a Life-Long Customer

Noble: Best book on customer service I’ve ever read.

United States on May 09, 2023

Kasey: Your mother was right. Be Polite

United States on Mar 29, 2023

Pamiche: looks like new... big help for my class

United States on Oct 23, 2022

Olutola Cole: Great read

United Kingdom on Jun 04, 2019

Amazon Customer: So clear, so right..... I have read piles of books on customer service. This is my favourite over the years. I have given many away as gifts!

Canada on Sep 13, 2017

Amazon Customer: If u want successful business better read this 📖

India on Aug 23, 2017

pyrite: This was required reading for one of my MBA classes years ago. I still recall many of the observations and recommendations concerning customer service that are applicable to any business situation. I bought this book as a gift for a young friend of mine who just started a job as a car salesman. I thought it was perfect for hims as this book was written by the third generation owner of one of the most successful car dealerships in the Fort Worth/Dallas area.
Sewell's philosophy is not to do whatever it takes to make a sale, rather, do what ever it takes to make a lifetime customer.
I highly recommend this book for anyone who owns their own business or deals with customers of any kind. (don't we all?)
This may be the best book you've ever bought.

United States on Jan 01, 2016

Lars Andersson: Je ne suis pas un grand amateur de livres de management mais j'aime bien ce livre parce que c'est du vecu et par ce qu'il permet de s'elever au dessus des petits soucis quotidiens. C'est un livre très utile pour les personnes dans le retail automobile mais aussi pour beaucoup d'autres.

France on Nov 27, 2014

Brian Seufert: I personally choose this 5-Star rating because it all the notes and plays ALL the right cords. It's BETTER to under promise and OVER-DELIVER is a message that I immediately took away from the outset. AND, yes... EVERY employee needs to be empowered and in a position to resolve customer complaints. It makes the customer feel cared about and attended to without all the drama and hassle generally associated with satisfying their concerns. The most important message that I took away is the one that says "Measure everything.) Actually, I do this now and have during my entire business career even when my superiors couldn't always understand why. Most saw it as a symptom of my obsessive compulsiveness. I saw it as my yardstick for making logical decision making (tweaking) in order to better improve. As has been said, "You cannot manage what you cannot measure." Carl and Paul validated this or me in words that anyone can certainly understand. - Want to improve your companies bottom line, customer satisfaction and overall ROI? - Then BUY this book!!!

United States on Jul 22, 2013

コロン: １９８１年に米国駐在時に購入した初版本は私の書庫の殿堂入り。その後、版を重ねたＳｗｅｌｌのＣｕｓｔｏｍｅｒ　Ｆｏｒ　Ｌｉｆｅはもう４０冊以上、Ａｍａｚｏｎで購入している。駐在事務所の販売員全員に購入した事もあります。我が社のモットーは”Ｃｕｓｔｏｍｅｒ　Ｆｏｒ　Ｌｉｆｅ”。。Ｉｆ　Ｗｅ　Ｄｏ　Ｎｏｔ　Ｔａｋｅ　Ｃａｒｅ　Ｏｆ　Ｃｕｓｔｏｍｅｒｓ，　Ｓｏｍｅｏｎｅ　Ｅｌｓｅ　Ｗｉｌｌ　Ｄｏ。。。顧客の目線で何をどうすべきか、この本で基本を見直して顧客戦略を立てる。私のビジネスのバイブルです。

Japan on May 04, 2011