Value Proposition Design: Unlocking the Secrets to Creating Products and Services Customers Love

La Brend: Un gran libro con una didacta inmejorable para entender el concepto de propuesta de valor

Mexico on Aug 23, 2023

Rhianon: I love this book

Mexico on Jul 23, 2023

Hugo PonceHugo Ponce: The media could not be loaded.  Si dice Bad Value Proposition Design no lo intenten devolver, solo den vuelta a la portada, es una portada de broma, yo lo intente devolver 😅🤣

Mexico on Jul 22, 2023

Maria Rosa: Usato per studi del figlio

Italy on Apr 28, 2023

Beth: I love these books. Well written and clear, I use them for work all the time as a reference.

United States on Dec 04, 2022

Crimson: There's no shortage of information on value proposition, typically full of jargon, and inaccessible for many who are not in the business. Strategyzer's book clearly explains how to get to the heart of what matters, so that business owners can put relatable strategies into place. I look forward to recommending this book to clients to assist our work together. I'm very pleased with this purchase!

United States on Oct 06, 2021

Mari: The book is well written and the content is great. Whether you are new to the concept or a seasoned value proposition designer, the book provides a great foundation and ways to expand your own value proposition (personal or business). I did not give it a five star because there are some pages where I think a darker font would have been more appropriate for easy reading. Their books, Business Model and Value proposition complement each other and you will get more out of them when you read both books.

United States on Aug 09, 2021

Paul Simister: This is a very stylish book, starting with the front and back covers which show the effects of good and bad value proposition designs respectively. It also includes access to online templates and exercises.

It is a follow-up to their earlier book Business Model Generation.

Does the style overwhelm the substance?

It makes some excellent points:

1) value proposition design is messy and ongoing as you learn and your customers and competitors adapt.
2) the methodology brings together the environment, the business model and the value proposition through the use of stylised templates that force you to consider issues to avoid empty spaces on the forms.
3) there are detailed instructions on how to fill in the templates although these have to be generic and you can expect difficulties when you apply the techniques to specific situations.
4) it emphasises fit between customers, the product and the business model. This should be common sense but alas, in the real world, this is where problems emerge.
5) it can bring together the product development team focused on a shared vision and mental model.
6) it is flexible and doesn't have a bias towards...

United Kingdom on May 18, 2015

Pierce T. Wetter III: How good is this book? Well not only should you read this book, but everyone at your company should read this book as well. It is a game changer.

Value Proposition Design is a sequel to the authors' previous book, Business Model Generation.

If you're not familiar with their previous book, its worth a read, but I'll be honest... Not everyone at your company needs to read their first book. I'm a firm believer in their book, at this point I would rather see a Business Model than a Business plan. So I want the business and technical leadership to read Business Model Generation. But Value Proposition Design is the book I want everyone to read.

The new book focuses on the most important part of any product, crafting the value proposition; in other words, why a customer should use your product or service. And it does a fantastic job.

It can be very difficult to get people to start thinking about their product from the customers point of view. But just the templates the authors posted to their website changed how I promoted my ideas. Their book is just incredible. Its a guided tour in how to make great products. It starts with a guide to how to think about your...

United States on Nov 23, 2014

Deb Mills-ScofieldDeb Mills-Scofield: Alex Osterwalder & team have created the definitive easy-to/must-uses guide on how to create a compelling value proposition. Yes, definitive. Any business is first and foremost about the customer, even though it seems so many have forgotten that. If you don’t have a compelling value proposition, you don’t need a business model because you won’t have a business.

Value Proposition Design (#VPDesign) clearly teaches how to discover customers’ real needs – the needs they have for and by themselves, not the needs we want them to have or the needs we want to solve…even if they aren’t really the customers’. The VPDesign toolkit – which is easy to follow, use and adopt – makes it difficult to retain your own biases and see reality.

It’s not just the words. The fabulous visual and symbolic style of the book makes it easy to follow, to use as a handbook and daily tool for prototyping, testing, iterating and creating meaningful and valuable solutions for customers. The icons are memorable and can become part of your team’s lexicon for thinking about customers. Just as in Business Model Generation, this book is a tool to use daily to think about your...

United States on Oct 22, 2014