Uncovering Unconscious Prejudices: A Look at the Hidden Biases of Well-Intentioned People

Armando Ascencio: Muy enfocado a tema psicológico pero súper aterrizado a vida diaria. Nos da un “golpe de realidad” a lo que creemos ser imparciales cuando, en realidad, tenemos muchísimos sesgos inconscientes. Muy buena lectura que incluye algunos ejercicios muy interesantes que vale la pena hacer, para sacarnos de nuestras creencias.

Mexico on Jan 06, 2024

Gaby A.: Fantastic book about unconscious bias!

United States on Jul 10, 2023

christopher l. jackson jr.: Well researched and well-written.

United States on Mar 22, 2023

Diana D.: This book was chosen for a book club discussion. The science was fascinating. The authors did a great job laying the foundation on how the human unconscious brain works. Great to be aware of biases or personal "blind spots" in order to lead the life you desire to lead in your conscious mind.

United States on Jun 28, 2022

Miquel: The tests they offer in the book showed my true subconscious when it comes to biases of different types (gender, race, age, even insects!)

I would definitely recommend it to anyone that really wants to raise their standards when it comes to inclusivity and belonging.

Spain on Sep 23, 2021

Samia Paradis: Blindspot is a must read to anyone who knows how to read. It clearly explains how our brains don't allow us to make choices that are 100% ours. It is well written, easy to understand, and essential.

Canada on Jun 17, 2020

Amazon Customer: Blindspot written by Mahzarin Banaji and Anthony Greenwald, is a compelling book on our impulses, our reactions based on already stored information in a part of the brain which as a conscious person we are not aware of. It talks about years of research done in the field of psychology to arrive at a conclusion that we as a humans, have stereotypes inbuilt in our brains which is a major reason for our talk, reason, action, reaction. Using the Implicit Association test (IAT), writers make you aware of dangerous realities inside your brain that for example you are a “White” racial person even though you would deny that in the open setting. It is a very important study of human characteristics and tell you why you think the way you think. Stereotypes are not acquired, it is built over the years of data, seeing things around, seeing people around, culture, religion etc. We humans, have the great capacity to imprint what we see, and that becomes a basis of our action, the need to rationalize or act according to a situation is over-awed by the automatic reaction side of our brain. We remain oblivious to our hidden biases and it influences our behavior towards members of various social...

India on Jun 30, 2017

Harry: A good book, very worth the read. It does take for granted that you are on board with their methodology - they explain their process well but I would have liked to see it tackle some criticism more head on. Regardless, some very interesting points about how to identify bias.

United Kingdom on May 17, 2017

Joy Bringer: An eyeopening introduction to "Implicit Associations" aka biases that we might be totally unaware of, because our intellect believes that we don't have them. Do I believe intellectually that a woman can do an as good as or even better job as a CEO, or even the POTUS, than a man? Definitely! But, after taking a few of the tests, I didn't have to take the gender test to know that I'd flunk and put women to work in their homes, because that's the way I was raised, and that's my primary and hidden bias.I now have an explanation for feeling more "comfortable" with male bosses over the years, despite being a feminist.

The racial bias test was was even more challenging intellectually. Unlike the authors, I didn't "flunk" it (meaning I don't share the "white" bias of 75% of the test takers, including many people of color). But, how do I reconcile the fact that I have a more positive association to people who do not share my European ancestry? I was actually born in Germany after WWII to German parents who had a pronounced preference for their own kind. I suspect that's the reason for my apparent contrariness, but after reading about the authors' shock at their results, I was...

United States on Dec 10, 2016

Kevin Currie-Knight: Blind Spots is an interesting romp into the world of unconscious stereotyping, why we do it, and how we can either eradicate (or more likely) work around it. Banaji and Greenwald are two psychologists who have (I think, together) developed tests called Implicit Association Tests (IAT's). These tests cleverly find out whether we make unconscious associations between things (like white people and "nice" words, or men and "leadership" words). I'll leave it to you to read their explanation of how these tests work - and you can take a few of them in the book - but all of this helps us get at what unconscious biases we have. (This, in contrast to a lot of our talk about discrimination and bias, which focuses only on intentional bias. Here, we are talking about unconscious discrimination and bias.)

And what have the authors found in the years of administering IATs and looking at similar literature by others who study unconscious bias? Well, first.... we all have 'em. And second.... we generally have ones we don't want to have, like how Americans and Europeans tend to associate white faces with positive things and black (or non-white) faces with negative things, or how we all (even...

United States on Jun 15, 2014