Launch Your Startup on Kickstarter: A Step-by-Step Guide to Crowdfunding Success

Jacob: Valuable dose of knowledge. I recommend this book everyone who want to create a project on Kickstarter.

United States on Mar 28, 2023

Suzanne Farichild: Loving this book.

United States on Dec 21, 2022

Slater: ***IMPORTANT***
The only thing I would add. Make SURE you plan to get you Kickstarter approval at LEAST a month before launch. DO NOT WAIT. I write from personal experience. If KS declines, the turn-around is 3 days (or more).
Especially if you have a lot of product graphics and potentially animations etc. I quote:
"Simulations of functionality, photorealistic renderings, and composited retouched photos are prohibited, even if your current prototype looks very similar to them. No exceptions."

Painful if you are on the critical path and your project has no flexibility to react to creative challenges.

You've been warned...

Good book - more attention should be paid to affiliate viral marketing and margin sharing with agencies to get the blockbuster numbers you read about. It almost sounds as if 'build it and they will come'.

NOT SO.

Pre-marketing and big ad campaigns are getting the $1M -- but they are spending to get it.

Recommended

Canada on Nov 09, 2021

Tanel Tromp: I oredered this book as a "First introduction" to crowdfunding world but really, gotta point out that print quality is poor (do judge book by its cover!), it is more like a magazine not a book (added screenshots are blurry, text is fuzzy etc). What is more it is really thin in matter of "how to launch your campaign" formula and it is fullfilled by endless pages with lists of different programs and sites which you could use - had a feeling that author was lacking data/skills for actual "plan" or "formula" and just tried to get more pages in numbers by filling it with "nothing".

I have a good comparison basis as well, because I bought "Crowfunded" (Mark Pecota) book as well and this is the real thing!! to get going and master your crowdfunding launch - everything is there. So, I wont say it is totally useless (no book about something is), but I will go with other books on the market any time.

Germany on Oct 26, 2021

Woody G: Just read the book and leave it at that!
The book was quite interesting although it just washes over the concept of running a Kickstarter campaign, it doesn’t actually tell you how to do it, it’s not a real step by step guide.
I fell hook line and sinker with this guy and actually employed him to run my campaign, this is when I realised that although he knows a lot about crowdfunding, he knows very little about promoting it correctly.
This guy managed to get my Facebook ad account banned permanently, and I am unable to get it back.
What started out as a promising campaign that reached two thirds of the funding goal within 48 hours of launch fell flat and had to be cancelled, all due to his failure to do what he said he would.
He had people working for him that couldn’t do their jobs either? All I kept getting was apologies, that’s not good enough when you spend thousands of pounds with someone who is supposed to be a professional at what they do?
Read the book by all means, it has some good insights, but avoid hiring this guy at all costs..!

United Kingdom on Feb 17, 2021

S123: If you are serious about launching a campaign, this is a must-read. Period.

It's a well-structured overview of all the things you need to do. It guides you through all the phases, from generating product ideas to product development to post-launch and e-commerce.

If you are launching a campaign you definitely have some kind of expertise here and there, but this is by far the best book (maybe the only one) caters specifically for crowdfunding. I've read hundreds of blog posts and watched countless Youtube videos (which are all helpful,) but there's nothing that consolidates all the relevant info into a well-structured written document (AKA a book.) I wish I started with this book and it would have saved me hundreds of
hours, which, as you know, is the most valuable and most scarce asset of an entrepreneur.

With that said, this book is just a starting point. While this book is great at giving you an overview, helping you set reasonable expectations and covering your blind spots, you have to go much deeper into each topic this book covered. And luckily, this book is resource-rich and the info is very current and super relevant.

I'll close with...

United States on Oct 08, 2019

Jeffry Esmeralda: This book is a good addition to my Ecommerce resources. It, not only gives the fundamentals about Kickstarter (& even Indiegogo), also goes beyond recommending other resources for advance Kickstarter Strategies. Thanks Sal for this book! I also got your Udemy course & already watching it.

United States on Mar 29, 2019

Fabio: I started listening the book on audible and then I decide to buy the paper version to underline and take note.

Italy on Aug 03, 2018

Cliente Amazon: Whether you've run crowdfunding campaigns before or are just getting started Salvador Briggman's "Launch Formula" is a must read!
It's really easy to read but many information and tools that you will use for you Kickstarter/crowdfung campaign. It give you a great over all about Kickstarter, so if you are a beginner with this it's great to enter in the "tunnel of Kickstarter". And if you already know/read about Kickstarter, this book is stilla great tools. You can have all the point you need to face in one book! Congratulation and many thanks Salvador

Italy on Jun 08, 2017

Roland Bella: My favorite book on crowdfunding!
I'm just preparing myself for my upcoming launch, and I feel I saved 10.000 USD. (at least) I just made a ton of notes. I have a very small budget as a solopreneur and for me, it was very important to find a cheap way to understand how crowdfunding works and how can I create a successful project. Now it's clear, and I know I have six months to prepare. I have a great action plan. Definitely suggest buying the book and implement the strategies. Thanks Sal

United States on Mar 02, 2017