Uncovering the Secret Success of Amazon, Apple, Facebook, and Google: The Four

tamano: Professor Galloway is an entrepreneur. He explains how the four horsemen are humongous in two remarkable ways.
Their businesses appeal to one of three areas of our body—brain, heart, and genitals. We recognize iPhone as a luxury item to attract a future partner.
His T-algorithm is the way to find a company worth Trillion dollars. It contains eight factors: product differentiation, visionary capital, global reach, likability, vertical integration, AI, accelerant, and geography. To sum up, scalability matters.
The conclusion is that the Four should be broken up because they acquire all startups at extraordinary prices. The market needs to work better.
Galloway's insights are thought-provoking, and his writing style is engaging and accessible. Highly recommended.

Japan on Mar 12, 2023

Harisundar: This is one of the explosive books of the century. It tells the story the four major business and technology disruptors of this century, their business models, how they kill small businesses, how they control the market and most importantly how they study us, influence us by accessing our behaviour through chats, searches, purchases, etc. The story on apple and amazon are a treat to read. The power and influence they have achieved in a short time and their value of nearly a trillion dollars make them nearly invincible. They have so much control over our lives that we cannot think of life without them at some stage. Its a book to be read and re read again to understand a bit more. An outstanding book that tells the story of life changing ideas in technology, their influence and their dangers in the society.

India on Jan 20, 2023

Eastview BookstoreEastview Bookstore: If you'd like to predict the future big four, you need to know what's going on for the current big four--and this book is the book you should take notice of.

United Kingdom on Jan 15, 2023

Arjun: Me gusta mucho el libro porque proporciona información relativamente pequeña pero detallada sobre la historia y el valor creado por las 4 grandes empresas tecnológicas. El libro explica el origen de estas empresas, el valor creado por ellas y su verdadera importancia en el mundo actual. No esperes que el libro te revele algo totalmente inesperado y que te impacte. El libro es para alguien que quiere saber un poco más sobre estas empresas pero sin invertir mucho tiempo y sin entrar en detalles profundos. Es una buena lectura casual para un vuelo o algo así. Un sólido 7,5/10 para mí

Spain on Aug 02, 2022

Theo: Vou dividir minha avaliação em 4 partes.
1. Pontos positivos
2. Pontos a melhorar
3. Outros pontos a serem considerados
4. Conclusão

1. Os pontos positivos são:

- Argumentação de Scott Galloway. O autor, independente de quem concorda ou discorda dos seus pontos, consegue desenvolver com perspicácia, humor e muita acidez sua comunicação. Ele tem ao seu lado, uma sinceridade afiada, que não tem problema em criticar veementemente as empresas que são queridinhas mundialmente.

- Alto número de fontes e referências. Definitivamente esse fator fez grande diferença na consistência do livro. Ao passo que alguns livros desenvolvem teorias, análises de empresas, cenários da indústria da tecnologia sem ter o rigor de mostrar suas referências, Scott Galloway espalha suas referências ao longo de todo o livro. Especialmente para um autor ácido e sarcástico, citar suas fontes foi importante para discernir entre hipérboles e realidades, haha

- Insight com própria realidade do autor. Os argumentos de Galloway sobre empresas de tecnologia, principalmente sobre a crítica das 4 gigantes como sufocadoras de pequenas e médias empresas e...

Brazil on Dec 19, 2017

Sean Sheikh: People spend more time on Facebook than any activity other than work, family, or sleep. That is just one example of how four American firms have started to take over our day, collect our data, destroy jobs, and challenge government.

According to Scott Galloway, these four firms: Amazon, Apple, Facebook, and Google, have the potential to be the first trillion dollar company in the world.

While we are all familiar with the four firms and their products, we don’t exactly know what makes them successful and how they operate. The book does a deep dive into each firm, showing their strenghts, and positioning in the world. These corporate portraits are crisp, clear, and fun to read.

In one chapeter we learn that the iPhone accounts for 92% of industry profits, and in another, learn 52% of housholds have Amazon Prime. These chapters are relevant whether you are a consumer, investor, or just curious to learn more about these mysterious firms. What hides beneath their progressive cloaks?

In many ways, the PR teams of these companies have had everyone liking them so much, we’ve been blind to see their faults. If Exxon Mobil was the biggest tax evader in the...

United States on Oct 12, 2017

Eric Grover: In "The Four: the Hidden DNA of Amazon, Apple, Facebook, and Google" NYU Stern professor and entrepreneur Scott Galloway hails and indicts arguably the four most dominant tech platforms on the planet. The French branded them the GAFAs, from fear, resentment, and awe.

Jeff Bezos’s uber-retailer and logistics platform Amazon is Galloway’s favorite to be the first to reach a trillion-dollar valuation. It stands apart, relentlessly pursuing growth rather than profits. Thanks to its masterful storytelling – the ongoing pitch to retail investors – it has plenty of cheap capital and license to go whole-hog for growth.

He applauds Amazon’s culture of relentless experimentation and can-do attitude as distinctively “red, white and blue.” Amazon is an exemplar of American entrepreneurial culture, and has a willingness to try new ideas, and a tolerance for failure as part of the process. In contrast, European businesses are more likely to prefer the sins of omission to the sins of commission.

The Stern professor believes Amazon’s burgeoning and costly physical infrastructure is a defensive moat. While the marginal cost of delivering bits planet-wide is...

United States on Oct 11, 2017