Uncover the Secrets of Making Ideas Last: An Exploration of Why Some Ideas Thrive and Others Fail with 'Made to Stick'

Guy who cooks: People in the biz know most of this stuff - so there's a lot to learn here.

Canada on Aug 25, 2023

Steffen: Boy what a great book. On top of that the messages in the book stick, since they apply their own lessons. It is so much fun to read and so sticky

Germany on Aug 16, 2023

MISS A.: I started reading this book with expectations and some scepticism on how useful will be for my work disseminating learning and impact of funding. As the book unfolded i fell in love with it. I particularly like how the case studies are presented and the frameworks that were presented. I would highly recommend this book to any funders’ communications teams as it will help think through how to make ideas stick and increase creativity in communications

United Kingdom on Aug 02, 2023

silverchecker301: Also dieses Buch hätte ich gerne vor 10 Jahren gelesen. Jeder der sich fragt, warum seine Message bei anderen nicht ankommt wird hier wertvolle Hinweise finden. Das Buch ist dabei wie ein guter Plot-Twist: Im Nachhinein denkt man sich "aber natürlich", aber vorher konnte man es einfach nicht erkennen.

Germany on Jul 05, 2023

Harish Nair: There are many a story – some purported to be facts – which we remember effortlessly and are able to recount for many years. What makes these stories stick? And while most of the stories have a tragic ending, can positive stories be created in a similar manner? And more importantly, can there be such positive brand stories which can stick with the consumer for a long time.
I am sure many , especially those who are in the marketing function, would love to create such sticky stories. And who does not like to create an idea which sticks. For all of us, Chip and Dan have brought us this book wherein they have distilled down their study of more than a decade into six principles of sticky ideas
1. Simplicity – Become a master of exclusion and strip an idea down to the core. Get to one sentence that is so profound that an individual could spend a lifetime learning to follow it
2. Unexpectedness – violate people’s expectation-generate interest and curiosity
3. Concreteness – explain the idea in terms of human actions, in terms of sensory information
4. Credibility - sticky ideas have to carry their own credentials
5. Emotions – Make the receiver feel...

India on Mar 25, 2016

Sung Hong: The SUCCESs. Not the word that counts its literal meaning, but that invisible, intangible theory where we are able to express, deliver, and stick ideas to others. In this revealing book, you will be introduced to the six ingredients designed specifically to make ideas sticky, and let me deliver what I caught from this eye-opening book.

Others may experience over time they develop habits that slowly erode their mind's sensitivity. The inevitable pain and disappointment of moments such as delivering your ideas at a business meeting or a conference have caused you to set up walls around your mind. Much of this is understandable. But, there's no way around the truth: your mind is out of tune with confidence it was created to maintain. As we live in community, communication is the way for us to feel the unity. The book is even greater because the authors, Chip and Dan Heath, apply their SUCCESs theory onto practical situation to help readers understand more clearly. Without the SUCCESs rule, some kinds of communications might ease our conscience temporarily but would do nothing to expose the deeper secrets we carry and deliver. And, it might be the secrets that keep our minds in...

United States on Oct 10, 2011

Timothy Griffin: Overall Assessment:

I can vote this book four stars because, despite its defects, I have already verified its effectiveness in my own teaching and research--even before I read the book! And in fact the book actually does a good job, for the most part, of getting its message across using the very rules of the SUCCES model it is articulating: "Sticky" ideas tend to have the attributes of:

Simplicity
Unexpectedness
Concreteness
Credibility
Emotion
Stories

Key for readers is to understand the importance of how these rules help overcome "The curse of knowledge", illustrated beautifully by the cited research example in which "tappers" were amazed that "listeners" could not discern the tunes the former were composing using taps, because they of course already had the tune clearly in their head and could not grasp their listener's lack of frame of reference. The key thing we must do when trying to communicate a topic we thoroughly understand to a neophyte audience is pare messages down to basic cores and give them the attributes of the SUCCES model to make them "sticky"--or so the Heath brother say.

Again, the authors in each chapter did a nice...

United States on Jul 27, 2011