Everybody Writes: Your Essential Guide to Crafting Outstanding Content

ajay: but too heavy, felt uncomfortable

India on Nov 30, 2022

Babs: Leggere, per chi scrive di mestiere, è sempre un obbligo, in certi casi però rimane un piacere. Questo è uno di quei casi. Caldamente consigliato.

Italy on Jul 17, 2022

Ferdous: Bra

Sweden on Jun 25, 2022

Bex Prouse: I bought this book to help me improve my own writing and boy, did Ann Handley deliver. I usually struggle with books on writing, simply because they're just so wordy (makes sense, they're all about words) but Handley wrote in a relaxed manner that was easy to follow. I left this book with a desire to write more and I feel like I can definitely incorporate her advice into my work.

United Kingdom on Jan 26, 2022

Pirie Reads: This book has great ideas for blog writing, social media marketing, article writing and more with a sense of humour to keep you chuckling whilst you read.

Sell your brand with this guide to better online writing. You will attract more customers and keep hold of your existing ones. However, I bought it as a guide to hobbyist non-fiction writing and I still learned beneficial ideas. The section on blog posting and social media I found particularly good with plenty of tips to get your message across to your audience. The first part of the book helps you plan out an article better and there is also a section to help you with grammar.

These books can be ‘yawn’ material and they don't grip us like a good novel. They are there to teach us and sometimes that isn't engaging but Handley’s sense of humour keeps you entertained throughout the whole book.

I would definitely recommend the book to marketers but also blog writers and hobbyists can definitely learn something here too.

United Kingdom on Dec 16, 2020

Gary: If you had two days to learn everything about how to write killer marketing content, but could only choose one resource, glom onto Ann Handley’s Everybody Writes.

Everybody Writes: Your Guide to Creating Ridiculously Good Content is Handley’s second book, following Content Rules, the New York Times best seller she coauthored with C.C. Chapman. She’s also the chief content officer of MarketingProfs, the well-known training and education company.

Full disclosure: I’m a big fan of Handley’s work, having read and used her first book as a resource for a master’s thesis a few years ago. I also saw her deliver a memorable keynote at a content strategy conference. That said, I’ll keep my viewpoints as objective as possible, but I bet this book makes it on to your “must read” list.

If you’re a marketer and create content for a living, this book should be mandatory reading. Why this book? Handley wants to “wage war on content mediocrity.” She says “Ninety-three percent of business-to-business companies are using content in their marketing mix. Yet, nearly half of B2B companies struggle to develop content that engages.”

Today, content...

United States on Jan 29, 2015

Jeremy Bednarski: In 2011, I was attending the Exact Target Connections conference when I really noticed the term "content marketing" being used as a full direction and discipline. There were a few standout sessions at that show, but one that I just happened to pick really sunk in. I hadn't heard of Ann Handley or C.C. Chapman yet, or their book Content Rules, but I was blown away by their presentation. I bought their book quickly upon returning home.

Now, Ann Handley has a new book that builds on the idea of content creation by focusing on one of the areas that can be the most rewarding, intimidating, frustrating, you name it. You've been there. We all have. Staring at a blank page. Whether you're writing for school, your job, just for fun or whatever it is, that blank page can haunt you. Just when you thought there was no help to be found, Handley comes out with "Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" to save us all! This book shot to the top of my "must read" list.

There have been plenty of books on writing, even some good ones ("On Writing" by Stephen King is one of the best). This is not your run-of-the-mill boring text book on writing. Not at...

United States on Nov 04, 2014