Developing Habitual User Engagement: How to Create Products that Hook Your Audience

Shankar seller: A must have book for UX/UI designers.

India on Oct 05, 2023

Sofia Simões: Nice, easy read with some good insights. Definitely a good refresher to keep product building principles in mind.

Australia on Oct 04, 2023

Beqa: Book shares nice psychological tricks to get users attached to you product

United States on Sep 30, 2023

Al: "Hooked: How to Build Habit-Forming Products" is a deep dive into the psychology and science behind the products and services we can't seem to live without. Nir Eyal, with illustrative examples from Jamie Oliver, presents a compelling framework for understanding how habits are formed and how product designers can build solutions that cater to these ingrained patterns.

Central to the book is the "Hook Model" – a cycle that involves a trigger, an action, a variable reward, and an investment. Eyal meticulously breaks down each component, explaining how successful products seamlessly integrate into this model to drive user engagement and create sticky user experiences.

What sets this book apart is its blend of rigorous academic research with actionable insights for entrepreneurs and product managers. It challenges readers to think critically about the ethical considerations of creating habit-forming products while also offering tools and techniques to ensure that these products genuinely benefit users.

For anyone in the product design and development realm, "Hooked" is an indispensable guide. It offers a fresh perspective on user engagement, helping...

United States on Sep 21, 2023

Amazon Customer: One of the best books I read in a while about how tech companies build their addictive products... and this book will take you through a model which will enable you to build a product that will attract users and let you know what to do to retain them.

United States on Sep 21, 2023

Shruti SharmaShruti Sharma: great packaging... page quality is also good.

India on Sep 19, 2023

Matthew Menego: This book is perfect for anyone hoping to start a new app. It helps refine your thought processes to be sucessful. It is to the point and an easy read for any level. A must read for apps.

United States on Aug 26, 2023

Amazon Customer: Art of Building Habits: "Hooked" offers a comprehensive guide on mastering the art of building habit-forming products.

In-Depth Insights: The book provides in-depth insights into the psychological and behavioral factors that drive habit formation and engagement.

Practical Techniques: Readers gain access to practical techniques and frameworks that can be applied to create products that form lasting habits.

User-Centric Approach: "Hooked" emphasizes the importance of understanding user needs and designing products that cater to their preferences and behaviors.

Ethical Considerations: The book delves into the ethical considerations of building habit-forming products, promoting responsible design practices.

Valuable Resource: "Hooked" serves as a valuable resource for product designers, entrepreneurs, and anyone interested in understanding the mechanics behind habit-forming products.

India on Jul 04, 2023

Charles Brown: Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.

Netherlands on Mar 17, 2023

Regina: When I downloaded the book, the I recalled this quote from Nir Eyal blog, Nir and Far::

"A funny thing happens when you lie to people: they tend to believe. Why shouldn't they? They lie to themselves all the time. Our minds are wired to respond in predictable ways-among them is perceiving the world the way we want to see it, not necessarily the way it is."

Does this book lie? Well Nir gives us facts. He describes the way we reach user hearts and brains, in the same way perhaps Bob Dylan music hooks you on.. What is a Habit? ("automatic behavors triggered by situational cues..things we do with little or no conscious thought"). A habit-forming company, says Nir, links its services to the users' daily routines and emotions.

Nir Eyal teamed with Dr. Baba Shiv to design and teach a course at Stanford Business School, on the science of influencing human behavior. This is how the Hook model was created. It is well described right at the beginning, and each step is analyzed thoroughly in subsequent chapters. Nir dedicated also an entire chapter (#6) to discuss the morality of manipulation. The irresponsible use of habits create bad habits that may...

United States on Dec 29, 2013