Create Addictive Products: The Science Behind Developing Habits with Hooked

Hooked: How to Create Products That People Will Love by Nir Eyal is a must-read for entrepreneurs, product designers, and marketers. In this book, Eyal provides a step-by-step guide to building habit-forming products that will keep customers coming back for more. He examines the psychology behind why people become addicted to certain products and explains how to use that knowledge to create products that people will love and use regularly. With actionable advice and examples from successful companies, Hooked is an invaluable resource for anyone looking to create products that will stand the test of time.