"Blue Ocean Strategy, Expanded Edition: Unlock Uncontested Market Space and Outsmart the Competition"

Adem: Einfach wow

Germany on Sep 10, 2023

Cody AllenCody Allen: The best way to be noticed by others is to differentiate ourselves from the rest of the group. This rule applies across the board, whether it be in dating, entertainment, business, politics, etc. In dating, this is the act of peacocking, which is when someone wears clothing that makes them visually stand out from everyone else at the bar—a leopard print shirt perhaps. The rapper Eminem became one the most popular music acts in the world because he was a white artist in a predominantly black genre. In politics, part of the reason Donald Trump has become so popular is because he talks and acts differently than everybody else.

Blue Ocean Strategy is about applying this same principle in business. When industries become overcrowded, choosing between similar brands becomes harder and harder for consumers, and “people increasingly select based on price.” Buyers won’t stick to their preferred Colgate toothpaste when Crest is on sale, and vice versa. Most businesses focus on trying to differentiate themselves from their competition—perhaps adding mint, whitening capabilities, or fluoride to their toothpaste. This may give them a slight edge, but the competition will catch...

United States on Sep 06, 2023

Guy B.: Blue ocean strategy is a very useful concept, and the authors are doing a great job of offering a structured presentation and a structured model for this concept. Blue ocean strategies, however are not for every company at every stage of their history. It is a great way of thinking of your business when you find yourself trapped in overly intense competition.

France on Jul 29, 2023

👱🏻‍♀️Amy: 🌟 Dive into the world of strategic innovation with "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space." This groundbreaking book presents a fresh approach to business strategy, guiding readers on how to discover new market opportunities and create uncontested space for growth. Get ready to embark on a journey of strategic discovery and unlock your organization's full potential! 🌟

🌼 Top 5 Takeaways 🌼

1️⃣ Beyond Competition: "Blue Ocean Strategy" challenges the traditional approach of competing in crowded market spaces. It introduces a concept of creating uncontested market space, allowing organizations to break free from fierce competition and open up new avenues for growth and success.

2️⃣ Value Innovation: The book emphasizes the importance of value innovation, which involves delivering exceptional value to customers while simultaneously reducing costs. By focusing on both differentiation and low cost, organizations can unlock new market opportunities and redefine industry boundaries.

3️⃣ Strategic Framework: "Blue Ocean Strategy" provides a practical framework for identifying and developing blue...

United States on Jul 20, 2023

M Subbramanian: Have gone through the book to understand the nuances of the blue ocean strategy and how it helps the organization to grow. The details are in a structured way to help easily understand. Every startup should study the book.

India on Jul 15, 2023

Venkat PillaiVenkat Pillai: Blue Ocean strategy
“Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is definitely a good read for imminent strategists.
What is Blue Ocean's strategy? –
It is all about -
a) Creating uncontested market space.
b) Making competition irrelevant
c) Creating and capturing new demand
d) Breaking the value–cost trade-off
e) Aligning the entire system in pursuit of differentiation and lost cost.
It turns on the head the erstwhile principle that states high pricing and high cost only create value
The four-legged principle of a Blue Ocean strategy is eye-opening:
1. Eliminate
2. Reduce
3. Raise
4. Create
All the principles need to work together for the new path-breaking strategy to be implemented.
The sequence of the Blue Ocean strategy revolves around the below four steps:
1. Buyer utility
2. Strategic pricing
3. Target costing
4. Adoption hurdles
It is good to wrap your head around the contents, it will certainly give a ripple effect.

India on May 03, 2023

M A Mohamed: Before I start ranting about this book, the reason I gave the first four stars is because it is well written, full of interesting examples, and, above all, thought-provoking book.

If you are among those of us, who chose to implement someone else's dreams, this book will equip you with most of the reasons with which you should get your employer to understand why it is imperative to grow out of the current competition and start new Blue Ocean. In this case, if you were working with companies like KODAK, Xerox, Sony and many others that got drowned within the quagmire of Red Ocean, you may have already failed. Hence, this book will just help you to relive the reason the ship you were working with sunk.

If you are among those of us, who chose to implement their own dream, then this book will equip you with the right strategy Canvas that will assist you to comprehend the current situation of what you want to do and then create your own strategy that will add value innovation to what is already there in a different form. You will understand why you do not have to fight raising-barriers to entry, when you can easily create your own camp outside the well defended Red Ocean...

United Kingdom on Dec 06, 2015