24 Steps to a Successful Startup: A Guide to Disciplined Entrepreneurship

TekkaluruRao: This is easily the best practical and a structured way to launch a startup. The chapter on cost of customer acquisition is the most eye opening one since we usually dive into the product design after speaking to a few potential customers only to see ourselves struggling later for a sustainable business model. EXCELLENT

India on Feb 02, 2021

goodtoseayou: Focused, practical, and thoroughly useful.

You can buy this book, and immediately apply the concepts to either build or improve your business. Full stop. I can’t think of any other business book that could be described by those words. (and my business library is comprehensive)

TLDR;
Are you considering starting a business from scratch? This is the book to buy.
Already built a going concern? Buy this book and identify your gaps. They’re going to be huge.
In the building process? Get this book now, and start shoring up your flawed efforts to ensure the best possible outcomes.

DETAILS
First, brief credentials. I’ve spent 20+ years failing forward as an entrepreneur, and have witnessed firsthand the evolution of entrepreneurship (innovation driven business creation) as a distinct discipline and skill-set, as well as the support and frameworks to aid and assist in creating more successful ventures.

The problem:
15-20 years ago, the only widely available resources were the Small Business Association (SBA), which focused on geographically focused businesses with well defined business models and low levels of innovation and uncertainty, and...

United States on May 03, 2017

JezWebb: Bill Aulet has nailed it. This is surely the first book any Entrepreneur should read before embarking on any venture, and then dip back into along the journey. I had the pleasure of being taught by Bill on the Scotland Can Do Scale programme, and his depth of knowledge from his business experiences and from his role as Managing Director of the Martin Trust Center for MIT Entrepreneurship shines through in this book. Bill presents a comprehensive road map for the entrepreneur which while easy to understand is also highly robust. Having read this book, I've gone on to buy numerous copies for friends and contacts. I doubt there is a better practical, "how to" book for the entrepreneur.

United Kingdom on Mar 17, 2016

roddy10: I have been involved in startups for over two decades. I am a member of an angel group, an investor in a number of startups and also mentor to numerous entrepreneurs. Ever since getting this book almost the first recommendation I make to entrepreneurs of whatever age and experience is get the book!

However I fear that the book is almost too accessible for its own good! I know a few people I have recommended it to who describe it as a 'coffee-table' book and frankly dismiss it. They seem to believe that without pain, long words, a high price and dense intellectual text there will be no value.

What Bill Aulet has done is filter his vast experience and knowledge to very sharp succinct text. It is only after seeing dozens of businesses fail that one can appreciate the depth of what Bill Aulet has written.

For new entrepreneurs what I recommend is that they use the book almost as a 'workbook' going through each chapter in turn and looking to write a couple of pages on how it can be translated into their own business. One of my big concerns about a lot of startups (especially in Europe and the UK) is that the entrepreneurs do inadequate research and modelling before...

United Kingdom on Aug 15, 2015

Eduardo: Es un excelente libro que muestra de manera ordenada, en 24 pasos, cómo validar una idea de innovación de negocio, construir un modelo adecuado y validarlo mediante un prototipo mínimo viable, eso sí, pensando siempre en su crecimiento y escalado.

Creo que el libro, pese a ser muy sencillo de entender y basarse en principio de marketing ampliamente validados, no es para todo tipo de negocios, es sólo para proyectos innovadores. La idea central del libro es demostrar que la innovación no es automáticamente una solución empresarial y en segundo lugar, pero no menos importante, que el empresario se hace mediante esfuerzo, disciplina y método.

Soy profesor, consultor y empresario modesto y le recomeiendo este libro a quien considere que la iniciativa empresarial es una vía de crecimeinto profesional más allá del reconocimiento económico del mercado. Tal vez lo más flojo, o que menos me ha gustado es el impacto de la innovación en la sociedad, para mi gusto demasiado implóicito. No obstante es una excelnte reflexión sobre la construcción y validación de proyectos innovadore y el trabajo que se hace en el MIT, Instituto Tecnológico de Masachuses en este...

Spain on May 30, 2014

Thomas M. Loarie: Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship. He has learned as a teacher that students interested in entrepreneurship needed a unified body of information that would provide a roadmap through the messy and confusing process of starting and building a company.

While there are many good books on the market for entrepreneurs (some of the author's favorites include Blue Ocean Strategy, Inbound Marketing, Crossing the Chasm and more), most are too narrowly focused and do not provide the totality of what is needed. Aulet feels that "Disciplined Entrepreneurship" fills the void. He has included material he developed and refined over many years for MIT courses and workshops. Examples culled from over 15,000 student teams who took New Enterprise course at MIT are included.

"Disciplined Entrepreneurship" challenges several of the prevailing myths about entrepreneurship. Aulet knows entrepreneurship can be taught and provides a proven, disciplined step by step approach to creating a new venture. He also states that entrepreneurship is not a heroic figure but a team - a team of effective communicators, recruiters, and sales...

United States on Oct 16, 2013

Darren Bunker: If you're in business or thinking about a start-up, then Disciplined Entrepreneurship could be the book to inspire you. I have personally applied what is set out in this book, it works! In early 2012 I was honoured to have been selected to attend an Entrepreneur Development Programme in Boston, USA. This programme was run by Bill himself. I was extremely impressed by his lessons and took back with me all I learned and applied it to my own business. This year I was awarded the Ernst & Young Scottish Entrepreneur of the year "Emerging Market" category. The disciplines Bill taught really helped me and my company to grow. Last year my business grew by 342% and profitably. I owe Bill so much, go out and buy this book, it is excellent.

Darren Bunker

United Kingdom on Sep 01, 2013