RS: "Working Backwards: Insights, Stories and Secrets from Inside Amazon" is an essential read for anyone interested in the inner workings of one of the most innovative companies of our time. Authors Colin Bryar and Bill Carr, both former high-level executives at Amazon, offer a rare glimpse into the principles and practices that have driven Amazon’s unparalleled success.
The book is an extraordinary blend of practical advice and fascinating anecdotes, making it both an educational and engaging read. The first half of the book delves into Amazon's unique culture and mechanisms, revealing the company's approach to everything from leadership principles to operational practices. The second half brings these concepts to life through real-world examples, demonstrating how Amazon has applied these principles to create and execute successful projects like Kindle, Prime Video, and AWS.
One of the most compelling aspects of this book is its honesty and realism. It doesn’t shy away from discussing the failures and missteps, such as the Fire Phone, providing a balanced view of what it truly takes to innovate at scale. The authors' insights into Amazon's principle of 'working...
Germany on Dec 09, 2023
William Bingham Gordon: Really nice job of detailing processes and micro-histories during Amazon’s invention era. Might be slightly biased to the author’s local view, but lots and lots of stuff anyone can use and learn from. Best book yet about amazon.
United States on Nov 17, 2023
Cliente Kindle: recomendo a leitura
Brazil on Oct 02, 2023
: A great book, full of concrete advice since the first few pages
Italy on Jul 22, 2023
C C: Basically it describes the Amazonian culture as the foundation stones for the success of the company within going into lots of technical so as to make it easily readable. Great work!
Canada on Dec 03, 2022
Wally Bock: In my lifetime there has always been one company that was held up as the paragon of all that is good and innovative in business. We were supposed to emulate that company. GM was first, followed by IBM, then by GE. Now it's Amazon's turn. If you’re seeking insight into what made Amazon successful so far, you’ll love this book. There are many examples and things you can try regardless of the business you’re in.
But this book is different from most books about what to copy from great companies. It tells you about the background of Amazon’s best practices. You’ll learn why Amazon adopted them and follow the sometimes-tedious process of development. You’ll discover why some lauded practices (e.g., two-pizza teams) have been superseded.
Working Backwards does not turn Jeff Bezos into an all-wise, infallible business saint either. That’s important because it allows you to appreciate the role teams can play in developing processes. It’s also evidence that you don’t need a Jeff Bezos to succeed.
Colin Bryar joined Amazon in 1998 and spent twelve years there. Most relevant for this book, for two years he was Jeff Bezos’ chief of staff. Bill Carr...
United States on May 10, 2022
LoveWorksDotCom: I bought this book to give me reading material on an international trip. I wasn't sure if it would keep me engaged for long, but that was incorrect. It was interesting to say the least and gave me a feel for the "customer centric" approach to business. What makes it so realistic is that I have begun to view each interaction I have with companies against the operations of the book -- in other words, are they a customer centric company, and the results and realizations have been shocking. As you begin to absorb the "working backwards" mantra, you realize that so many companies have got it wrong.
This is just as much for small business people as it is for corporations. Even though you won't implement the highly structured procedures and practices that in the book, you will find that there are aspects of your business that can be improved -- and some of them, quite easily.
There is so much in the book that I found interesting, including the fact that AWS started out as nothing more than an API. That was a shocker to read knowing where AWS is now.
And because Amazon stretches across so many disciplines, it makes you realize that Bezos understood the need to hire...
United States on Mar 08, 2022
John Davies: When a company gets to be as big and influential as Amazon, it is easy just to see the harmful aspects of how they do business. Like it or not, you have to admire the path taken and apply those lessons to your sphere of influence. The world doesn't become a better place by griping about others. It becomes a better place through innovation, and building upon others' innovation. I see much to admire and build upon with the Working Backwards approach.
United States on Feb 19, 2022
Amazon CustomerAmazon Customer: The media could not be loaded.
Mexico on Nov 08, 2021
| Unlock the Power of Working Backwards: A Guide to Strategic Problem-Solving by Colin Bryar and Bill Carr | Unlock the Secrets to Attracting Your Ideal Customers to Your Website or Funnel with Traffic Secrets! | How to Sell Almost Anything Online: Launch (Updated & Expanded Edition) | |
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| Sale off | $12 OFF | $9 OFF | |
| Total Reviews | 142 reviews | 140 reviews | 119 reviews |
| Paperback | 320 pages | ||
| Publisher | Pan Macmillan UK | ||
| Item Weight | 13.5 ounces | ||
| ISBN-13 | 978-1529033830 | ||
| Customer Reviews | 4.6/5 stars of 2,894 ratings | 4.7 4.7 out of 5 stars 2,356 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when.execute { if { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative { if { ue.count || 0) + 1); } } ); } }); P.when.execute { A.declarative{ if { ue.count || 0) + 1); } }); }); | 4.7 4.7 out of 5 stars 870 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when.execute { if { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative { if { ue.count || 0) + 1); } } ); } }); P.when.execute { A.declarative{ if { ue.count || 0) + 1); } }); }); |
| Dimensions | 6.02 x 0.94 x 9.17 inches | ||
| ISBN-10 | 1529033837 | ||
| Language | English |
United States on Dec 26, 2023