Create a Winning Marketing Plan in Just One Page: Attract New Customers, Increase Revenue, and Stand Out From the Competition

David Therriault: This book is a good start when you have a business idea and you want to learn the basic of marketing plans.

Canada on Jan 10, 2024

Michael Day: I recommend this book to all the team members I've worked with over the years when joining as a junior marketer (or even not a junior). It offers a really great, easy to understand foundation of the essentials of marketing that are often overlooked or made too.... fluffy in other books. If you want a really stripped back, this is what marketing is style book, this is the one. Alan puts his years of experience, testing, trialing, and ideas into this book to offer an easy to follow blueprint on how to just start marketing today. Whether you're working in an agency, in house, for yourself, or own your own business and want to give it a go, this book is a must read!

United Kingdom on Jan 07, 2024

Kidsarethefuture: I just finished this book, and it was worth the read! As I read through it, I would pause and implement the strategies of that chapter. They work! Some aspects were tougher to implement because they didn’t fit my natural personality. But it was worth it to come outside my comfort zone. You should definitely give it a try for yourself!

United States on Jan 03, 2024

Miliona: Like it

Poland on Jan 01, 2024

Sondia R. Bright: The 1-PAGE Marketing Plan, is a book I could not put down for one minute. It drove into the know how of Marketing, understanding that discipline of selling and promoting your assets help with ownership and entrepreneurship through master minding the Art of Customer Service and Representation of Self Advertising. I would recommend this book to any graduate school or student wanting to start a business after trying everything from being an employee of another company, working customer service part-time, understanding management, time consumption, and overall sales. Thank you for allowing me to read this book, and making a decision on which avenue to travel and how to minimize "Job Titles" SRB

United States on Nov 11, 2023

Amazon Customer: The way book is written | You love to read again & again | Step by Step process is an ultimate

India on Sep 15, 2023

Ela MontesEla Montes: Délai de livraison respecté, le livre est en excellent état. Il compte 225 pages.
Très intéressant et très riche en informations, je conseille fortement

France on Jun 14, 2023

GeorgeW: Alan walks the walk, has actually started, built, and most importantly sold businesses. He cuts the “business guru on Youtube” crap and gets to the basics.

United States on Apr 16, 2023

Dave Kinnear: Persuaded:
I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.

By the time I finished the introduction, I was shaking my head in agreement with Mr. Dib. Halfway through the book, I was confident enough to recommend that my client get the book for himself. Let me explain some of the reasons why I believe this book is worth your time to read.

Layout:
The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan. There are frequent referrals between concepts that tie everything together.

I appreciate the way Dib starts each chapter with a summary and a list of what he will be telling you in that chapter. Then, at the end of each chapter, he has an action item and instructions for filling in one block of the nine-block marketing plan.

Marketing:
It...

United States on Dec 22, 2018

MS: This book is brilliant.
I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).

Are there any flaws in “The 1-Page Marketing Plan?” Only perceived ones and only a few. Let’s start with them.
Cons

1. Give them what they want…
The author tricks you into buying the book with his 1-page slogan. And he provides that indeed. But it’s just the tip of the tip of the iceberg. You get the tip and the whole iceberg attached to it.
…then give them what they need.
And it’s a huge iceberg to swallow. The amount of content condensed into this book is mind-blowing.

2. More for Rookies.
This book is ideal for people who are getting their feet wet in the entrepreneurial world. I found only a couple missing elements in the whole structure of Allan’s business program. But it also means that if you have some experience in business you have probably heard of or lived through most of the advice provided in the book.

On the plus side, Allan has a talent for conveying his points in a...

United States on Oct 05, 2018