Create a Winning Marketing Plan in Just 1 Page: Attract New Customers, Increase Profits, and Outshine the Competition

Amazon Customer: A great introduction to marketing for non marketers

Australia on Nov 06, 2023

Enid: Thank you! I learned so much from this book!

United States on Nov 05, 2023

BigBro: 1 of the best books on Marketing

United States on Oct 05, 2023

Andrea Reynolds: I recently started reading my copy of The 1-Page Marketing Plan after purchasing it back in October of 2022. This book is no fluff. The author clearly knows what he is talking about and not only that I could recognize them in his email communication. The book comes with free resources and a community. It is truly worth purchasing. If you are struggling with obtaining new business, even if you intend to hire a marketing professional you still need to have a base to determine if the information and/or suggestions you are getting are a good fit for you. This book dispels so many "trends" and "popular tips and tricks" by so called "Gurus". One of the best purchases or rather Investment I've made. Thanks Allan!!!!

United States on Sep 19, 2023

Amazon Customer: The way book is written | You love to read again & again | Step by Step process is an ultimate

India on Sep 15, 2023

Jennifer L.: Allan and I think a lot alike about getting real with your marketing. I liked the diagram on how many repeat contacts are needed for sales and how most people give up too soon. Every single thing he says I came up against when getting a brief from a client. USP: great customer service; no, that's not a USP. Guarantee: we don't have one. Offer: 10 percent discount. Features & benefits: boring features, generic benefits. This lazy approach makes a copywriter like me crazy.

He says to know their pains and what risks are perceived: great advice.

All sections in this book are valuable; take it as truth that you must not avoid just because it's hard to do.

Australia on Sep 09, 2023

CristinaCristina: Good book in content and quality materials. Thick and resistant pages.

Sweden on Jan 19, 2023

Fer: Fundamentos de marketing muy aterrizados.

Mexico on Nov 05, 2022

Dave Kinnear: Persuaded:
I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I picked up the Kindle version of the book and promised I’d let him know what I thought.

By the time I finished the introduction, I was shaking my head in agreement with Mr. Dib. Halfway through the book, I was confident enough to recommend that my client get the book for himself. Let me explain some of the reasons why I believe this book is worth your time to read.

Layout:
The chapters are in a logical order that builds from one marketing principle to another while working toward completing the plan. There are frequent referrals between concepts that tie everything together.

I appreciate the way Dib starts each chapter with a summary and a list of what he will be telling you in that chapter. Then, at the end of each chapter, he has an action item and instructions for filling in one block of the nine-block marketing plan.

Marketing:
It...

United States on Dec 22, 2018

MS: This book is brilliant.
I cannot decide what I loved most about it – whether it was the superb conversational tone, amazingly solid business advice or that Allan actually preaches what he practices (which happens depressingly rare nowadays).

Are there any flaws in “The 1-Page Marketing Plan?” Only perceived ones and only a few. Let’s start with them.
Cons

1. Give them what they want…
The author tricks you into buying the book with his 1-page slogan. And he provides that indeed. But it’s just the tip of the tip of the iceberg. You get the tip and the whole iceberg attached to it.
…then give them what they need.
And it’s a huge iceberg to swallow. The amount of content condensed into this book is mind-blowing.

2. More for Rookies.
This book is ideal for people who are getting their feet wet in the entrepreneurial world. I found only a couple missing elements in the whole structure of Allan’s business program. But it also means that if you have some experience in business you have probably heard of or lived through most of the advice provided in the book.

On the plus side, Allan has a talent for conveying his points in a...

United States on Oct 05, 2018